Sylvie Meis was particularly interested in the iconic designer lamps of the Dutch company It’s about RoMi. Looking at another Dutch company, Silk-Ka, the style ambassador of the Netherlands discovered the most beautiful collections of handmade silk flowers. But she was also highly delighted and surprised at the innovative and traditional products of Exotica Cor Mulder, Fink, Lightmakers, Pad Home and Tenbos. “The range at Ambiente is simply unbelievable! There are so many shapes, styles, colours and materials to explore. It makes me feel I want to design and redesign my own four walls with new, small, cheeky or elegant details. There are all these new impressions and great inspirations which I can use to give a new look to my home, both simply and conveniently. In fact, at the moment I am creating another guest apartment for my family from the Netherlands. These ideas are perfect for fitting out the apartment in a Dutch style, so they can really feel at home there.”
Sylvie Meis was also visibly impressed by the partner country presentation given by the Netherlands. One person who was particularly involved in putting Ambiente 2018 under the Dutch banner was the industrial designer Robert Bronwasser. Running under the heading “DO DUTCH”, he created an elaborate presentation, highlighting the outstanding design expertise of the Kingdom of the Netherlands.
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Ambiente – a leading international trade fair
Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household goods, gift items, jewellery, fashion accessories, interior decoration, ideas for the home and furnishing accessories. It is “The Show” for an entire industry. The breadth and width of Ambiente make its unrivalled product range unique throughout the world. Ambiente 2017 featured around 4,460 exhibitors and attracted 141,000 trade visitors from 154 countries, presenting traditional and innovative products for five days. This most important global consumer goods exhibition offers a wide range of events, programmes for newcomers, trend presentations and award ceremonies.
Background information on Messe Frankfurt
Messe Frankfurt is the world’s biggest trade fair, convention and event organiser with its own premises. It employs a workforce of 2,500* at around 30 sites and generates annual sales of around EUR 661* million. Thanks to far-reaching ties with the relevant sectors and an international sales network, the Group provides effective support for its customers and their business interests. By offering a wide range of services, both on site and online, Messe Frankfurt gives its worldwide customers a consistently high level of flexible support in planning, organising and running their events. This wide range of services includes renting exhibition premises, trade fair construction, marketing, human resources and food services. The Group has its head office in Frankfurt am Main and is owned partly by the City of Frankfurt (60%) and partly by the State of Hesse (40%). * Provisional key figures for 2017