With their powerful motors, amazing add-ons and sophisticated design, today’s kitchen gadgets can fulfil almost any wish. Never before has there been so much consumer demand for toasters, electric kettles, blenders, etc. After all, there are now innovative products that make life easier, save time and meet our need for a healthy lifestyle. In fact, healthy living has become just as fashionable as social dining. Good food is part of our quality of life and a great thing to enjoy together with friends or family. Consumers therefore not only enjoy cooking and baking shows on TV, they also like having a go at using various kitchen gadgets themselves – as long as those tools are smart.
“Small domestic appliances are greatly in demand,” says Thomas Kastl, Director Ambiente Dining. “Consumers love products that make life easier, save time and look good,” he explains. Convenience features apparently play a major role in all this. “And the same is true for personal health,” says Kastl, “which is moving up on people’s lists of priorities.” Also, as gadgets are increasing in smartness, they are in a better position to serve the consumer’s needs, creating powerful buying incentives.
Smoothies – especially high-fibre green smoothies – no longer have to be purchased at a fruit bar at great expense, but can easily be made at home now, using a blender. Moreover, health enthusiasts no longer need to do without gluten-free bread or chia seed rolls – thanks to a smart food processor that creates the dough, ready for baking, within minutes and in the comfort of our homes.
The new generation of electrical kitchen gadgets has a lot more to offer than ultra-powerful motors and self-sharpening cutting systems. There are also quite a few further attractive functions: take, for instance, an electric kettle with temperature control, heating up water to exactly 100°C or indeed to 60°C, which is the ideal temperature for green tea. Depending on requirements, some of those kettles can even keep the temperature at a constant level. Making baby milk is a quick job now, while slow juicers can do a lot more than juicing; they can also enhance our health by preserving all the valuable vitamins. And the new generation of kitchen machinery ensures that fresh herbs are chopped extremely fine and that dough is kneaded as thoroughly as possible.
There can be no doubt that small domestic appliances provide genuine added value – not just for the user. They are also a major asset in the retail sector, both in its core product range and in its additional range – for instance in glass, porcelain and ceramics. It is this additional range, in particular, that helps a retailer to stand out among competitors and to present their own individual and exciting portfolio. A large number of small electrical appliances will be showcased by top-of-the-range international exhibitors at Ambiente in Frankfurt am Main. The world’s leading trade fair for consumer goods will be held from 9 to 13 February 2018 and will feature 69 exhibitors, covering the entire spectrum of small domestic appliances. They will include manufacturers such as Ariete Division of De'Longhi Group, Jupiter, Kitchenaid, Unold, Vitamix, Carrera, Severin and Smeg.
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Ambiente – a leading international trade fair
Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household goods, gift items, jewellery, fashion accessories, interior decoration, ideas for the home and furnishing accessories. It is “The Show” for an entire industry. The breadth and width of Ambiente make its unrivalled product range unique throughout the world. Ambiente 2017 featured around 4,460 exhibitors and attracted 141,000 trade visitors from 154 countries, presenting traditional and innovative products for five days. This most important global consumer goods exhibition offers a wide range of events, programmes for newcomers, trend presentations and award ceremonies.
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,500* employees at some 30 locations, the company generates annual sales of around €661* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). * preliminary numbers 2017
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