The idea of the trade fair is easy to explain: It aims to network supply and demand in a central location and within a specific timeframe. If 10 exhibitors meet 100 traders, then nothing else is needed. But things are more complicated at Ambiente. Last time 4,460 exhibitors from 94 countries met with 141,000 trade visitors from 154 nations. Its total exhibition space is the equivalent of more than five times the size of the Louvre in Paris.
To help trade visitors with their trend scouting, networking and ordering, Ambiente provides a whole range of efficient services. Visitors can obtain their tickets on the web, find suitable exhibitors through an online search engine and plan their time at the tradeshow with an interactive site map. The Ambiente app, the relevant pages on Facebook and Twitter and the Ambiente Newsletter are valuable sources of tips and ideas. Visitors can charge their smartphones at the exhibition centre itself, which has numerous “E-bars”, and the entire centre has various cafés and restaurants where they can charge up their bodies with food and drinks. Vegans will particularly enjoy the Sky restaurant in Hall 4.
Up to date
If anyone wants to keep up to date on news and highlights, they can even use two digital tools. Throughout the year the Ambiente Blog offers reports on trends, styles and personalities as well as plenty of inspiration and good ideas, while the Ambiente Newsletter proactively delivers messages to subscribers.
Planning made easy
Anyone wanting to use their time at Ambiente as efficiently as possible may want to familiarise themselves with innovative exhibitors and product groups before the actual tradeshow, via an online search engine. It gives them exhibitors’ profiles, details of innovative products and also some photographic material to get them started. Many valuable details can be found via the Ambiente Special Interest Search. It helps them find specific exhibitors that have some relationship with the Netherlands (this year’s partner country), contract business, the sphere of hotels, restaurants and cafés or ethical style. A personalised list of favourites can be created, allowing users to remember relevant companies and products with a few clicks or taps.
Events at Ambiente
The Ambiente Calendar of Events presents all highlights and the support programme at a glance. It also offers the option of compiling one’s own programme for Ambiente.
As well as charging points for mobile phones, Messe Frankfurt offers some exclusive electric parking spaces at Ambiente. These are situated at the Rebstock multi-storey car park. Spaces can be conveniently reserved ahead of the event, via firstname.lastname@example.org.
20 per cent discount and free travelling to and from the exhibition centre (using direct routes on Frankfurt’s local transport system - RMV) are available to Ambiente visitors when purchasing an online ticket. Such tickets can either be printed out in the usual way or stored on the holder’s smartphone.
To help Ambiente visitors focus on trends, contacts and ordering, Messe Frankfurt takes some of the burden off their shoulders with its bag shuttle, situated next to the cloakroom at the Torhaus entrance. Visitors are welcome to drop their luggage there and have it sent it to a hotel, office or private address against payment of the fee while still at the tradeshow.
The Gate-to-Door and Door-to-Gate service is available for up to 5 persons, offering relaxed limousine transfers between the airport and the exhibition centre. The service can be booked up to 24 hours in advance, costing EUR 169. One special feature is that check-in and baggage drop-off, too, are handled by service staff.
Ambiente will be held from 9 to 13 February 2018. The opening times are: Friday to Monday: 9:00 to 18:00 hrs and Tuesday 9:00 to 17:00 hrs.
Press information and photographic material
On social media:
Ambiente – a leading international trade fair
Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household goods, gift items, jewellery, fashion accessories, interior decoration, ideas for the home and furnishing accessories. It is “The Show” for an entire industry. The breadth and width of Ambiente make its unrivalled product range unique throughout the world. Ambiente 2017 featured around 4,460 exhibitors and attracted 141,000 trade visitors from 154 countries, presenting traditional and innovative products for five days. This most important global consumer goods exhibition offers a wide range of events, programmes for newcomers, trend presentations and award ceremonies.
Background information on Messe Frankfurt
Messe Frankfurt is the world’s biggest trade fair, convention and event organiser with its own premises. It employs a workforce of 2,300 at around 30 sites and generates annual sales of nearly EUR 647 million. Thanks to far-reaching ties with the relevant sectors and an international sales network, the Group provides effective support for its customers and their business interests. By offering a wide range of services, both on site and online, Messe Frankfurt gives its worldwide customers a consistently high level of support in planning, organising and running their events. This wide range of services includes renting exhibition premises, trade fair construction, marketing, human resources and food services. The Group has its head office in Frankfurt am Main and is owned partly by the City of Frankfurt (60%) and partly by the State of Hesse (40%).
- Service-Oase Ambiente (pdf, 54 KB)