Brechtje Troost has designed a cosy, low-stimulation atmosphere at the Infinity Café, where visitors can find moments of peace and quiet amidst the hustle and bustle of the trade fair. In her works the Dutch interior designer and stylist combines functional Dutch design with the inspiration of Scandinavian lighting. Warm, pastel colours create a feeling of endless relaxation, peace and pleasure.
This makes the café one of the many features at the trade fair that are fully focused on the Netherlands. The central point of contact for the partner country programme will be the partner country presentation DO DUTCH at Galleria 1. The industrial designer Robert Bronwasser will be using consumer goods from the Netherlands, placing them in a new and surprising context and presenting them in a way that is minimalistic yet colourful.
The entire Monday of Ambiente, 12 February, will be dedicated fully to the partner country, with a variety of activities at the exhibitors’ stands and a range of celebrity guests of honour. Detailed information on all the activities will be provided in a special partner country brochure which can be picked up at the event.
After Denmark, France, Japan, the United States, Italy and the United Kingdom, the Netherlands is now the seventh partner country of this global leader among consumer goods trade fairs. Around 150 exhibitors are expected from the Netherlands, including well-known companies such as Big Green Egg, Dutchdeluxes, Eichholtz, Fatboy, Hakbijl Glass and Kikkerland.
Information for journalists:
Discover inspirational ideas, trends, styles and personalities in the Ambiente Blog.
Press information and photographic material http://ambiente.messefrankfurt.com/journalisten.
Ambiente – a leading international trade fair
Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household goods, gift items, jewellery, fashion accessories, interior decoration, ideas for the home and furnishing accessories. It is “The Show” for an entire industry. The breadth and width of Ambiente make its unrivalled product range unique throughout the world. Ambiente 2017 featured around 4,460 exhibitors and attracted 141,000 trade visitors from 154 countries, presenting traditional and innovative products for five days. This most important global consumer goods exhibition offers a wide range of events, programmes for newcomers, trend presentations and award ceremonies.
Background information on Messe Frankfurt
Messe Frankfurt is the world’s biggest trade fair, convention and event organiser with its own premises. It employs a workforce of 2,500* at around 30 sites and generates annual sales of round tin EUR 661* million. Thanks to far-reaching ties with the relevant sectors and an international sales network, the Group provides effective support for its customers and their business interests. By offering a wide range of services, both on site and online, Messe Frankfurt gives its worldwide customers a consistently high level of support in planning, organising and running their events. This wide range of services includes renting exhibition premises, trade fair construction, marketing, human resources and food services. The Group has its head office in Frankfurt am Main and is owned partly by the City of Frankfurt (60%) and partly by the State of Hesse (40%). * Provisional key figures for 2017