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Ambiente 2018: Next exhibitors with urban lifestyle and feel-good products

Dec 7, 2017

Urbanisation, globalisation, individualisation. These megatrends are changing consumer behaviour in every area of our lives. The Next exhibitors at Ambiente will highlight the ways that these trends are being reflected in design from 9 - 13 February 2018.

The Next area at the heart of Ambiente is both a source of inspiration and networking location.
The Next area at the heart of Ambiente is both a source of inspiration and networking location.

Some 40 young entrepreneurs, brands and studios will be exhibiting their contemporary product ideas for modern lifestyles in special areas of Halls 11.1, 11.0 and 9.2. Closca has its eyes on more than a cool urban look in the Next area of the Young & Trendy Hall 11.1. Inspired by the experiences of many city cyclists, the Spanish brand has developed an entirely new folding bike helmet. This stylish innovation has already won several awards, including the Red Dot Design Award and Eurobike Award. At Ambiente, Closca will be represented by Lake Distribution GmbH. In the same area, the French brand Louise Carmen from Paris will present its clever yet refined format for the current notebook trend. The idea: a single cover contains several notebooks for different projects – from work to travel journals. This elegant and luxurious range comprises a variety of models, some including an organiser, wallet and card holder.

Ideas for urban nomads

Nichba Design will present its space-saving living concepts for city nomads at Next in the Loft Hall 11.0. The Danish label’s range of steel furniture features an attractive, minimalist design and a wealth of intelligent details. Among other things, Nichba Design uses the magnetic properties of its shelves, coat stands, boxes, clothes and wall hooks in sometimes surprising ways. The designer Sebastian Frank from Munich seeks to reimagine everyday products – from tables to candlesticks to egg cups. His focus is firmly on clean lines and functionality, for example in his range of cat furniture which blends seamlessly into the interior design and is secured in the wall in the same way as shelves.

Styles for individualists

The Next area of Hall 9.2 is dedicated to the next generation of jewellery and personal accessories. Solutions like the Bimbesbox are the embodiment of the megatrend for customised and handmade products. This sleek and simple wallet with a single card slot has been reduced to the essentials and is made in the Palatinate region. High quality craftsmanship and beautiful wood grains ensure that each of the various models is unique. Kalaika’s cult ECO net bag is not just an alternative to disposable plastic bags but also a fashion accessory. The Berlin-based brand’s trendy jewellery creations are no less eye-catching: from bangles with feel-good messages to delicate necklaces with pretzel pendants.

Discover and be discovered

Next is the name and the game: Ambiente’s dedicated exhibition offers promising young companies special conditions and allows them to show off their products at the world’s largest consumer goods trade fair. It gives businesses which have already gained recognition in their own countries the opportunity to present their ideas to the international market. Conversely, the Next areas also offer retailers a compact setting to study a selection of next generation products.

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Ambiente – a leading international trade fair

Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household goods, gift items, jewellery, fashion accessories, interior decoration, ideas for the home and furnishing accessories. It is “The Show” for an entire industry. The breadth and width of Ambiente make its unrivalled product range unique throughout the world. Ambiente 2017 featured around 4,460 exhibitors and attracted 141,000 trade visitors from 154 countries, presenting traditional and innovative products for five days. This most important global consumer goods exhibition offers a wide range of events, programmes for newcomers, trend presentations and award ceremonies.

Background information on Messe Frankfurt

Messe Frankfurt is the world’s biggest trade fair, convention and event organiser with its own premises. It employs a workforce of 2,300 at around 30 sites and generates annual sales of nearly EUR 647 million. Thanks to far-reaching ties with the relevant sectors and an international sales network, the Group provides effective support for its customers and their business interests. By offering a wide range of services, both on site and online, Messe Frankfurt gives its worldwide customers a consistently high level of support in planning, organising and running their events. This wide range of services includes renting exhibition premises, trade fair construction, marketing, human resources and food services. The Group has its head office in Frankfurt am Main and is owned partly by the City of Frankfurt (60%) and partly by the State of Hesse (40%).

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