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Ambiente inspires hospitality industry with innovative HoReCa segment

Sep 18, 2017

Ambiente will showcase a vibrant range of design-related HoReCa product lines that will lead to a sustainable increase in guests in gastronomy, hotels and catering while also boosting the efficiency of those sectors.

As time goes by, anything new gradually loses its novelty value, whether it’s crockery, interior decoration or an unchanged menu. The time factor is therefore one of the greatest challenges for a restaurant. Moreover, vibrant newly opened restaurants in the neighbourhood do not necessarily make the business any easier. However, there is a promising success formula: continuous innovation.

Its source is Ambiente. As well as plates, cutlery, vases etc., the world’s biggest consumer goods trade fair features banquet utensils and small furnishings from more than 4,400 international exhibitors. The product range covers the full price range – from lifestyle, through premium to ultimate luxury. Ambiente also acts as a trading platform for numerous manufacturers specialising in products for the HoReCa market.

The HoReCa segment has clearly gained momentum in Frankfurt am Main over the last few seasons. After all, as well as satisfying the specific needs of restaurants, canteens and hotels, Ambiente also sparks additional enthusiasm and dynamism for new business ideas. A special HoReCa Guide is available, helping visitors to navigate around the grounds of the exhibition centre and to find the exhibitors that are relevant to them.

Furthermore, Ambiente 2018 – now in its second season – will bring together manufacturers, planners, investors and consultants at an exclusive HoReCa get-together. The evening event has been designed as a networking occasion between supply and demand. It will be an opportunity for market players to share their experiences and perspectives – all united by a single aim: to take their HoReCa projects to the next inspiring level. Thomas Kastl, Dining Manager at Ambiente, emphasises this point, in particular: “Ensuring that continuous change becomes part of one’s own DNA,” he says, “is not rocket science. All you need to know is how to network with the right market players who will help impress your guests at a totally new level.”

The Italian exhibitor Sambonet presents its HoReCa line at Ambiente 2017
The Italian exhibitor Sambonet presents its HoReCa line at Ambiente 2017

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Ambiente – the leading international trade fair

Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household goods, gift items, jewellery, fashion accessories, interior decoration, ideas for the home and furnishing accessories. It is “The Show” for an entire industry. The breadth and width of Ambiente make its unrivalled product range unique throughout the world. Ambiente 2017 featured around 4,460 exhibitors and attracted 141,000 trade visitors from 154 countries, presenting traditional and innovative products for five days. This most important global consumer goods trade fair offers a wide range of events, programmes for newcomers, trend presentations and award ceremonies.


Background information on Messe Frankfurt

Messe Frankfurt is the world’s biggest trade fair, convention and event organiser with its own premises. It employs a workforce of 2,300 at around 30 sites and generates annual sales of nearly EUR 647 million. Thanks to far-reaching ties with the relevant sectors and an international sales network, the Group provides effective support for its customers and their business interests. By offering a wide range of services, both on site and online, Messe Frankfurt gives its worldwide customers a consistently high level of support in planning, organising and running their events. This wide range of services includes renting exhibition premises, trade fair construction, marketing, human resources and food services. The Group has its head office in Frankfurt am Main and is owned partly by the City of Frankfurt (60%) and partly by the State of Hesse (40%).

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