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Cups, plates and table linen: HoReCa at Ambiente 2019

Nov 7, 2018

From 8 to 12 February 2019, Ambiente will once again be an important trading platform for companies specialising in the HoReCa (hotel, restaurant and catering) market – a growing segment which is increasing in importance year on year.

Ambiente 2018: HoReCa products at the Seltmann Weiden Hotel stand in Hall 4.2.
Ambiente 2018: HoReCa products at the Seltmann Weiden Hotel stand in Hall 4.2.

Any manufacturers that supply china, cutlery, etc. to large places, such as hotels, restaurants and catering companies, must pay careful attention to the structuring of their business. Nowadays that doesn’t just mean producing good quality. It’s also a matter of large quantities. And it’s equally important for manufacturers to have an international presence and to tailor their stock to the latest trends in catering. “The most recent trends in both food and tableware are having an increasing impact on the HoReCa segment,” says Thomas Kastl, Director of Ambiente Dining. “More and more suppliers are taking this into account and are therefore providing contemporary products which make all the difference at a hotel, restaurant or café, so that a visit becomes a special experience.” Ambiente, the world's leading trade fair, is the best place for HoReCa suppliers and customers to meet face to face. This is where they can find inspiration for their businesses and get up-to-date on the latest developments.

Exhibitors' voices:

Ambiente spotted the HoReCa growth potential early on. Both national and international exhibitors and visitors value it as a promising platform where they can present themselves and network with others.

“For us as a 100% HoReCa supplier, Ambiente is an essential platform for presenting the latest products to our customers, meeting potential business partners and initiating future projects,”, says Erbil Askan, CEO, Bonna Ev Gerecleri San. Tic. Ltd. Sti.

Reinhold Pott, Managing Partner, Assheuer + Pott GmbH & Co. KG, will also be exhibiting at Ambiente again in 2019. “We present our brand worldwide at trade fairs – and Ambiente is our No. 1. We meet retailers from over sixty countries at Frankfurt. At the last event we were able to make new contacts from Central America and the Caribbean.”

Further growth in the HoReCa segment is also predicted by Birgit Dubberke, Head of Marketing, BHS Tabletop: “The HoReCa market is on the up. The guests are different, they want to feel more emotionally involved and this is reflected in the restaurants and hotels as well as in the food. This can be seen at Ambiente. The demand is there.“

All roads lead to HoReCa

Decision-makers and HoReCa suppliers need to find each other easily, so Ambiente has a range of online and offline services to help. Even before the trade fair has officially started, visitors can find out which companies specialise in HoReCa using the online exhibitor search function. At the trade fair itself visitors will be able to use the Contract Business Guide in 2019 again, so that they can navigate around the halls and find out the exact locations of HoReCa exhibitors. Also, all companies in this segment will have signs on their stands, indicating that they are HoReCa specialists.

One major highlight will be the third HoReCa Get-together on the first day of the trade fair, bringing together manufacturers, planners, investors and consultants. It’s worth dropping by for many reasons: Professor Charles Spence, a gastrophysicist from Oxford University, will be giving an exciting keynote talk about the interaction of our senses when we’re eating and drinking. He’ll be explaining, for instance, how the colour of the plate can affect our perception of the food. And of course the evening be a perfect opportunity to exchange ideas about the latest developments and to get to know one another. To sign up for the Get-Together, you can now contact

Ambiente 2019 will be held from 8 to 12 February 2019.

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Ambiente – a leading international trade fair

Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household items, furnishings and ornaments, interior design, gifts, jewellery and fashion accessories. It is “The Show” for the entire industry. The breadth and width of Ambiente make its unrivalled product range unique throughout the world. Ambiente 2018 featured 4,376 exhibitors and attracted 133,582 trade visitors from 168 countries, presenting classic and innovative products over five days. This most important global consumer goods exhibition offers a wide range of events, programmes for newcomers, trend presentations and award ceremonies, all at the same time.

Background information about Messe Frankfurt

Messe Frankfurt is the world’s biggest trade fair, convention and event organiser with its own premises. It employs a workforce of 2,400 at 30 sites and generates an annual revenue of around EUR 669 million. Thanks to far-reaching ties with the relevant sectors and an international sales network, the Group provides effective support for its customers and their business interests. By offering a wide range of services, both on site and online, Messe Frankfurt gives its global customers a consistently high level of flexible support in planning, organising and running their events. This wide range of services includes renting exhibition premises, trade fair construction and marketing, human resources and food services. The Group has its head office in Frankfurt am Main and is owned partly by the City of Frankfurt (60%) and partly by the State of Hesse (40%). Further details:  |  |

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