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Every new idea leads to growth in revenue

Oct 19, 2017

Ambiente is laying a foundation for a dynamic international trading season – with the Netherlands as a partner country, an innovative Business Matchmaking Programme, a Point of Experience and B2B platforms for contract business. From 9 to 13 February the 2018 edition of Ambiente will deliver a large number of market stimuli and provide information through a practically focused support programme.

Running under the name “DO DUTCH”, the presentation of the partner country will invite Ambiente visitors to encounter a distinctly Dutch product culture and the thoughts of its makers. The industrial designer and curator Robert Bronwasser will be using consumer goods from the Netherlands for this purpose, placing them in a new and surprising context and presenting them in a way that is minimalistic yet colourful.

Do Dutch”, the Ambiente partner country presentation by the designer Robert Bronwasser (at Galleria 1)
Do Dutch”, the Ambiente partner country presentation by the designer Robert Bronwasser (at Galleria 1)

“I want to create a unified work of art that combines products in a typically Dutch way: abstract, minimalistic and experimental – hopefully as a starting point for a lively discussion. For me,” says Bronwasser, “Dutch design means putting form and function in a new context.” The most important exhibit at the presentation will be a gigantic wardrobe. The design is based on geometric patterns of lines and bright colours. It pays tribute to the famous Dutch art movement De Stijl, founded 100 years ago. Both sides of this architectural work of art provide space for a selection of modern Dutch design.

Making the right contacts: Business Matchmaking – a new service at Ambiente
The Business Matchmaking Programme facilitates contact between manufacturers and buyers at an earlier stage, before the actual tradeshow. It enables visitors to see who the exhibitors will be, so that they can contact them ahead of time. Exhibitors, in turn, can see who will be among the visitors and can invite them to their stands. Also, there is a clearly structured online platform for the planning of meetings. In addition, the Matchmaking Team provides support with questions and problems. Anyone with an Ambiente ticket is automatically included in the Business Matchmaking Programme and can log in with their trade fair access details which they already have at this stage. All other retailers and buyers can register for the programme in advance and free of charge.

The changing world of trade
Situated in Hall 4.1, there will be a new special area at Ambiente with the focus on the changing world of trade. It will run under the heading “Point of Experience”, showing how product presentations can attract attention in the digital age.

Finding suitable partners: hotspot for hotels, restaurants, cafés and contract business
The world’s leading trade fair for the consumer goods industry is a presentation platform for a wide range of international manufacturers targeting hotels, restaurants and cafés as well as contract business. Over 290 exhibitors made Ambiente 2017 the hotspot for hotels, restaurants, cafés and contract business Numerous professionals and decision-makers come from this industry, such as project developers, professional buyers, furnishers, interior decorators, interior designers, caterers and the high-end hotel industry, making use of the wide range on offer and receiving stimuli for their own businesses. Moreover, any new trends that are found can be ordered straightaway, at the trade fair itself.

Global sourcing
This area at Ambiente has developed into a well established dimension in international volume business. Around 1,500 exhibitors from 55 nations will showcase their products at Ambiente, under the headings of Global Sourcing Dining, Global Sourcing Living and Global Sourcing Giving. Frankfurt is thus the number one trading location for volume business outside China. Short routes are available, covering the entire volume business from countries such as China, India, Indonesia, Korea, Hong Kong, Morocco, the Philippines, South Africa and Vietnam. The Global Sourcing area enables visitors to look specifically for professional contacts and order directly from manufacturers.

All this and more – a practical support programme
As always, Ambiente 2018 will feature the most important trends in dining, cooking, living and giving. The stylish and prestigious design studio Stilbüro bora.herke.palmisano has researched four trend domains and will be presenting these at a major special exhibition.

The Ethical Style Guide will provide information on sustainable and ethically manufactured consumer goods at Ambiente. It uses a range of categories, providing orientation in a highly complex global segment and enabling visitors to find the stands of ethical and/or sustainable manufacturers represented at Ambiente.

Buyers looking for original product ideas will enjoy the Talents and Next areas. Talents will feature creative products in three areas: Dining in Hall 4.0, Loft in Hall 11.0 and Fashion Accessories in Hall 9.2. The Next areas will also benefit young, creative businesses wanting to become further established. They are another regular fixture among Ambiente’s support activities, enabling newcomers to present their first collections in Halls 9.2, 11.0 and 11.1.

Visitors will find numerous smart ideas at the special Solutions presentation. The designer and curator Sebastian Bergne will demonstrate creative solutions of Ambiente exhibitors with the focus on dining, cooking and household goods. Selected products with special key features will be shown in a number of short video clips.

As before, Ambiente 2018 will provide the setting for numerous prestigious award ceremonies. The German Design Award will be presented on the first day of the trade fair, and visitors will be able to view the award-winning products at a highly attractive exhibition. Ambiente will also feature the Kitchen Innovation Award and the Plagiarius anti-award for product piracy.

Information for journalists:
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Ambiente – a leading international trade fair

Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household goods, gift items, jewellery, fashion accessories, interior decoration, ideas for the home and furnishing accessories. It is “The Show” for an entire industry. The breadth and width of Ambiente make its unrivalled product range unique throughout the world. Ambiente 2017 featured around 4,460 exhibitors and attracted 141,000 trade visitors from 154 countries, presenting traditional and innovative products for five days. This most important global consumer goods exhibition offers a wide range of events, programmes for newcomers, trend presentations and award ceremonies.


Background information on Messe Frankfurt
Messe Frankfurt is the world’s biggest trade fair, convention and event organiser with its own premises. It employs a workforce of 2,300 at around 30 sites and generates annual sales of nearly EUR 647 million. Thanks to far-reaching ties with the relevant sectors and an international sales network, the Group provides effective support for its customers and their business interests. By offering a wide range of services, both on site and online, Messe Frankfurt gives its worldwide customers a consistently high level of support in planning, organising and running their events. This wide range of services includes renting exhibition premises, trade fair construction, marketing, human resources and food services. The Group has its head office in Frankfurt am Main and is owned partly by the City of Frankfurt (60%) and partly by the State of Hesse (40%).

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