All press releases

Famous designers will take a look at a world-class product range – the result: Designer Tours at Ambiente 2018

Jan 26, 2018

It’s an opportunity to get to know classic designs, discover developments and scout the latest trends: at Ambiente, the world’s most important consumer goods trade fair, more than 50 nations will showcase their products and reflect the cultural achievements of each country. It’s a good reason to visit this treasure trove of the latest innovations and to capture the spirit of our time. So why not join one of the Designer and Press Tours?

The designer, Prof. Mark Braun, will be pointing out the latest trends and innovative products on his tour.
The designer, Prof. Mark Braun, will be pointing out the latest trends and innovative products on his tour.

What is successful design? Is there such a thing as good shape? Which colours are currently trendy? Which shapes, which materials? And why? These are some of the questions that will be answered by the two design experts Hansjerg Maier-Aichen and Mark Braun at Ambiente 2018 on their Designer Tours on Saturday and Sunday, 10 and 11 February.

Prof. Hansjerg Maier-Aichen, lecturer at the College of Design (HfG) in Karlsruhe and founder of the well-known Authentics brand, will be leading tours through the Dining area of Ambiente. He will visit a range of companies, seeking to find answers to the question how design highlights differ from exchangeable products, i.e. how they distinguish themselves, how they can be identified and what kind of roles are played by details in a given design. He will also look at the issue of sustainability. In view of the world’s limited resources, Hansjerg Maier-Aichen believes that companies will need to put fewer but better products on the market. On his tour he will show what he considers to be a better product and in what areas companies have long succeeded in making them.

Prof. Mark Braun, designer and lecturer in product and industrial design at the Saar College of Fine Arts, Saarbrücken, will be taking a tour around the Living and Giving halls. His tour will focus on the question “What’s next…?” and will identify some strong positions in the treatment of trends and innovation drivers. He sees this question as especially relevant to designers in the Talents area – designers who have created fresh products under both new and well-known themes, outside the market and outside the sales environment, and who have tested innovative materials or indeed rediscovered old production techniques. But he’ll also be looking at the partner country, the Netherlands, and visit companies in the Next area in his quest for answers to megatrends, e.g. globalisation, sustainability and urbanisation. 

Even more ideas for good stories

However, ample starting points for exciting discoveries can also be found elsewhere, not just on the Designer Tours. The special show From Point of Sale to Point of Experience, for example, will show how high-street retailers can present products in the digital age and entice consumers to make purchases. A suitable tour will be held by Nikolai Gruschwitz on Saturday, 10 February, from 14:00 hrs to 15:00 hrs. The meeting point will be the reception desk of the Press Centre, Torhaus building, level 4. A press meeting with a tour of the special show Solutions will also be worthwhile. It will focus on clever, farsighted and sometimes very witty innovations – products offering genuine solutions to ordinary, everyday problems. This tour will be led by Sebastian Bergne, the curator of the special show. Condensed information on the most exciting innovative products at Ambiente and indeed in the shortest possible time will be made available on two Speed-Dating occasions, this time a bit earlier, on Saturday afternoon. We hope you will have an interesting and pleasant time.

Please note:

Six Designer Tours will be held for the press at Ambiente 2018, as well as two supplementary tours, entitled From Point of Sale to Point of Experience and Solutions. To make sure you can take part in one of the tours, we should be grateful if you could commit yourself by registering for the tour of your choice. Each tour will take between 60 and 90 minutes and will be held in English. The meeting point will be the Ambiente Press Centre at the Torhaus building, level 4.

Designer Tours:

Saturday, 10 February

11:00 to 12:30 hrs (Hansjerg Maier-Aichen)

11:30 to 13:00 hrs (Mark Braun)

Sunday, 11 February

11:00 to 12:30 hrs (Mark Braun)

11:30 to 13:00 hrs (Hansjerg Maier-Aichen)

14:30 to 16:00 hrs (Mark Braun)

15:00 to 16:30 hrs (Hansjerg Maier-Aichen)



Saturday, 10 February

15:00 to 16:00 hrs: Back to Natural Materials

16:00 to 17:00 hrs: Happy Weekends

Both events will be held in the Dimensions room in Hall 4.2. No advance registration is required. You’re welcome to come a bit earlier, at 14:50 hrs, for coffee and cake.

Further details on Speed-Dating and the Solutions show:

Ambiente – a leading international trade fair

Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household goods, gift items, jewellery, fashion accessories, interior decoration, ideas for the home and furnishing accessories. It is “The Show” for an entire industry. The breadth and width of Ambiente make its unrivalled product range unique throughout the world. Ambiente 2017 featured around 4,460 exhibitors and attracted 141,000 trade visitors from 154 countries, presenting traditional and innovative products for five days. This most important global consumer goods exhibition offers a wide range of events, programmes for newcomers, trend presentations and award ceremonies.


Information for journalists:
Discover inspirational ideas, trends, styles and personalities in the Ambiente blog:

Further details and images in print quality can be found at

You can also follow Ambiente on social media: | | |

Background information on Messe Frankfurt

Messe Frankfurt is the world’s biggest trade fair, convention and event organiser with its own premises. It employs a workforce of 2,500* at around 30 sites and generates annual sales of round tin EUR 661* million. Thanks to far-reaching ties with the relevant sectors and an international sales network, the Group provides effective support for its customers and their business interests. By offering a wide range of services, both on site and online, Messe Frankfurt gives its worldwide customers a consistently high level of support in planning, organising and running their events. This wide range of services includes renting exhibition premises, trade fair construction, marketing, human resources and food services. The Group has its head office in Frankfurt am Main and is owned partly by the City of Frankfurt (60%) and partly by the State of Hesse (40%). * Provisional key figures for 2017

Further details:  |  |