As before, experts from a variety of disciplines will give talks on the presentation platform of Hall 9.2 and now also on the platform in Hall 11.1, showing how consumers can be encouraged to make purchases through the way a product line-up is compiled, how the use of language can impact sales and how retailers can conduct their own POS fitness checks. Also, the platform in Hall 11.1 will feature a new series of talks on the presentation of trends. The presentation itself will continue to be held in Galleria 1. At the same time, the forthcoming Ambiente Academy will showcase the latest fashion, jewellery and accessories twice a day on the platform of Hall 9.2.
It will be worthwhile taking a look at the entire Academy programme, which you will find attached in a PDF file.
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Ambiente – a leading international trade fair
Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household goods, gift items, jewellery, fashion accessories, interior decoration, ideas for the home and furnishing accessories. It is “The Show” for an entire industry. The breadth and width of Ambiente make its unrivalled product range unique throughout the world. Ambiente 2017 featured around 4,460 exhibitors and attracted 141,000 trade visitors from 154 countries, presenting traditional and innovative products for five days. This most important global consumer goods exhibition offers a wide range of events, programmes for newcomers, trend presentations and award ceremonies.
Background information on Messe Frankfurt
Messe Frankfurt is the world’s biggest trade fair, convention and event organiser with its own premises. It employs a workforce of 2,300 at around 30 sites and generates annual sales of nearly EUR 647 million. Thanks to far-reaching ties with the relevant sectors and an international sales network, the Group provides effective support for its customers and their business interests. By offering a wide range of services, both on site and online, Messe Frankfurt gives its worldwide customers a consistently high level of support in planning, organising and running their events. This wide range of services includes renting exhibition premises, trade fair construction, marketing, human resources and food services. The Group has its head office in Frankfurt am Main and is owned partly by the City of Frankfurt (60%) and partly by the State of Hesse (40%).