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Ambiente Academy: Amazing amount of information on all five trade show days

Nov 29, 2018

From 8 to 12 February the Ambiente Academy will be providing practical information on current market developments and opportunities. Attending this highlight will mean gaining plenty of information and new inspiration. Well-known specialists and industry celebrities will be talking about today’s trends, ideas and practical insights.

Ambiente Academy in Hall 9.1, Stand D90
Ambiente Academy in Hall 9.1, Stand D90

Specialists from a variety of disciplines will be on stage in Hall 9.1, Stand D90, throughout the trade show. Topics include store layout, customer touchpoints, the customer journey, omnichannelling, social media and digitising the retail trade. They will also be demonstrating ideal product displays and explaining the best multichannel strategies. One example is the innovation strategy director and author of The Retail Handbook, Antony Welfare, who will be talking on The Future of Retail – Onmichannel Retailing in the Digital World. He has been working in retail and e-commerce all his life and has vast knowledge of the industry, ranging from local shops to multinational retail management. You can hear his helpful advice on winning and retaining customers in the digital age on Friday 8 February from 13:45 to 14:15 hrs and on Saturday from 13:00 to 13:30 hrs.

Javier Guzmán Benito will be demonstrating how small shops can have a big impact through good design as well as offering positive and unusual experiences. Benito, the architect and owner of Zooco Estudio will give a talk on Big ideas in small places – strong concepts for spatial richness, about how you can cleverly entice customers even into smaller shops. This will take place on Sunday 10 February from 12:15 to 12:45 hrs.

Frank Levita, head of National E-Commerce at Fissler GmbH and founder of the online design shop, will be available on the Saturday of the trade show from 12:15 to12:45 hrs, when he will answer questions from Sascha Tapken, editor-in-chief and head of the Furniture Culture and Kitchen Section at Ferdinand Holzmann Publishers. He will be discussing the future needs of the retail trade in The next (digital) steps for retail – proposals of an e-commerce pioneer.

A range of interesting and helpful talks have been scheduled for each of the five trade show days. It would be worthwhile taking a look at the entire Academy programme, available either as a pdf or online at

Ambiente will be held from 8 to 12 February 2019.

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Ambiente – a leading international trade fair

Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household items, furnishings and ornaments, interior design, gifts, jewellery and fashion accessories. It is “The Show” for the entire industry. The breadth and width of Ambiente make its unrivalled product range unique throughout the world. Ambiente 2018 featured 4,376 exhibitors and attracted 133,582 trade visitors from 168 countries, presenting classic and innovative products over five days. This most important global consumer goods exhibition offers a wide range of events, programmes for newcomers, trend presentations and award ceremonies, all at the same time.

Background information about Messe Frankfurt

Messe Frankfurt is the world’s biggest trade fair, convention and event organiser with its own premises. It employs a workforce of 2,400 at 30 sites and generates an annual revenue of around EUR 669 million. Thanks to far-reaching ties with the relevant sectors and an international sales network, the Group provides effective support for its customers and their business interests. By offering a wide range of services, both on site and online, Messe Frankfurt gives its global customers a consistently high level of flexible support in planning, organising and running their events. This wide range of services includes renting exhibition premises, trade fair construction and marketing, human resources and food services. The Group has its head office in Frankfurt am Main and is owned partly by the City of Frankfurt (60%) and partly by the State of Hesse (40%). Further details:  |  |

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