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Added value made easy

Oct 11, 2017

They solve everyday problems, combine design expectations and sustainability, and they meet professional standards: the special presentation Solutions and the orientation guides Ethical Style and Contract Business – robust tools which have been designed specially for retailers and are intended to help with the efficient planning of Ambiente.

What do you do if you want to add smart domestic aids, sustainable consumer goods or professional products to your line-up? Outstanding design is of course a basic requirement. But it would be impossible to visit all 4,500 exhibitors at Ambiente. Again, therefore, the world’s leading trade fair will feature a range of special interest domains from 9 to 13 February 2018 – including Solutions, Ethical Style and Contract Business.

Decision makers with an interest in Contract Business can easily find their bearings at Ambiente with the orientation guide of the same name.
Decision makers with an interest in Contract Business can easily find their bearings at Ambiente with the orientation guide of the same name.

The Solutions product selection, now in its sixth edition, is being curated by the London-based designer Sebastian Bergne. He will create a special exhibition in the foyer of Hall 4.0, showcasing products that are intended to make everyday life easier but which also feature designs that will attract attention. The product range will include kitchen implements and also household tools. The only limitation is that the selected products must have been launched no earlier than two years before the trade fair. Ambiente exhibitors can apply for inclusion until 13 November 2017.

Ethical Style Guide
What is sustainability? Why is it relevant for consumers? And where do retailers find suitable products and product lines? All three questions will be answered in the Ethical Style Guide, now in its third season at Ambiente. Exhibitors are welcome to apply for inclusion until 9 November. Submissions will be assessed by an expert jury consisting of eight members. The sustainable line-up for the event will be listed in a directory comprising seven categories. Also, each participant will be listed with their hall and stand number, and their stand will have an Ethical Style sign, indicating participation in the special listing. By providing this guide, Ambiente is supporting growing consumer interest in products manufactured under environmentally sound and socially fair conditions.

Contract Business Guide
Furnishings and equipment are often subject to far more challenging conditions in the hospitality trade and in offices than in a home environment. As before, Ambiente 2018 will provide a Contract Business Guide to help designers, planners and decision-makers in their search for suitable suppliers. The guide will specify the exact positions of all participating exhibitors within the 27 Ambiente halls. Each exhibitor can apply for an entry in this directory and a sign for their stands until 17 November. To qualify, they must submit three reference projects.

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Application documents can be submitted to

— Save the Date for Journalists —

Innovation and speed will be combined on the Saturday of the trade fair, i.e. on 10 February 2018, when 24 selected Ambiente exhibitors will each present an innovative product to the international press within three minutes. To qualify for selection, a product must come under the heading of “Back to Natural Materials” (15:00 hrs) or “Off to Happy Weekends” (16:00 hrs). There will also be time for questions and answers – two further minutes in all. Any exhibitors wanting to use this opportunity for publicity are welcome to apply until 5 January 2018 at Products will be selected in chronological order of receipt.Focused on lifestyle?

Discover inspirational ideas, trends, styles and personalities in the Ambiente Blog.

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Ambiente – a leading international trade fair

Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household goods, gift items, jewellery, fashion accessories, interior decoration, ideas for the home and furnishing accessories. It is “The Show” for an entire industry. The breadth and width of Ambiente make its unrivalled product range unique throughout the world. Ambiente 2017 featured around 4,460 exhibitors and attracted 141,000 trade visitors from 154 countries, presenting traditional and innovative products for five days. This most important global consumer goods exhibition offers a wide range of events, programmes for newcomers, trend presentations and award ceremonies.

Background information on Messe Frankfurt

Messe Frankfurt is the world’s biggest trade fair, convention and event organiser with its own premises. It employs a workforce of 2,300 at around 30 sites and generates annual sales of nearly EUR 647 million. Thanks to far-reaching ties with the relevant sectors and an international sales network, the Group provides effective support for its customers and their business interests. By offering a wide range of services, both on site and online, Messe Frankfurt gives its worldwide customers a consistently high level of support in planning, organising and running their events. This wide range of services includes renting exhibition premises, trade fair construction, marketing, human resources and food services. The Group has its head office in Frankfurt am Main and is owned partly by the City of Frankfurt (60%) and partly by the State of Hesse (40%).

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