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A bit of sparkle for the soul

Oct 25, 2017

From 9 to 13 February retailers will have an opportunity to compile their own exciting lifestyle and premium product line-ups in the Ambiente product group Accessories & Jewellery.

When accessories and jewellery are mentioned, many people think of luxury items. Ambiente, however, focuses on their positive impact on the human soul – and of course, there can be no doubt about the wholesome psychological impact of It Bags, pearl earrings and linen scarves.

Chi Chi Fan receiving orders at Ambiente in Hall 9.2.
Chi Chi Fan receiving orders at Ambiente in Hall 9.2.

At Ambiente both innovative and traditional products can be found in the segments Genuine and Fashion Jewellery, Personal Accessories, Fashion, Bags and Leatherware in Hall 9.2 with over 14,000 square metres of gross exhibition space. They will include, for instance, Les Georgettes, a French manufacturer of modifiable bracelets and rings, the German craft studio Sonnenleder with handbags and other items made from fine leather, and Ebarrito, an Italian manufacturer of lifestyle bags.

The number one priority in compiling innovative product line-ups is inspiration. And so Café Gold will feature not only refreshments and culinary delights, but also a presentation space called Ambiente Academy with experts from a variety of disciplines. They will give practical examples of the way products tell stories, and they will show the audience how retail professionals use visual merchandising and will explain the basics of shopper activation. Also, selected fashion items, jewellery and accessories will be demonstrated by models on the catwalk twice a day. “The product group Accessories & Jewellery will effectively network the entire line-up and provide stimuli, together with the presentation programme, the fashion show, Next and Talents, thus encouraging the audience to emulate what they see,” says Yvonne Engelmann, head of the Ambiente product groups Giving and Living. Distances will be short in Hall 9.2, information will be condensed, and there will be numerous networking opportunities, so that the hall will be brimming both with sales ideas and prospects for the future.


Running through the hall, from north to south, will be another highlight, the Next Boulevard. This is where entrepreneurs will demonstrate the next generation of jewellery, accessories and fashion items. They will be businesses who have already had some initial business success on their home markets. Sponsored by Messe Frankfurt, the number of candidates selected for the forthcoming Ambiente is likely to be 14.


Although these talents are not yet running established business models, they are showing great potential as designers and will be demonstrating their first fashion and jewellery designs at Ambiente. Situated on the southern side of Hall 9.2, the Talents section will provide an exciting glimpse of a possible future for consumer goods.

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Ambiente – a leading international trade fair

Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household goods, gift items, jewellery, fashion accessories, interior decoration, ideas for the home and furnishing accessories. It is “The Show” for an entire industry. The breadth and width of Ambiente make its unrivalled product range unique throughout the world. Ambiente 2017 featured around 4,460 exhibitors and attracted 141,000 trade visitors from 154 countries, presenting traditional and innovative products for five days. This most important global consumer goods exhibition offers a wide range of events, programmes for newcomers, trend presentations and award ceremonies.


Background information on Messe Frankfurt

Messe Frankfurt is the world’s biggest trade fair, convention and event organiser with its own premises. It employs a workforce of 2,300 at around 30 sites and generates annual sales of nearly EUR 647 million. Thanks to far-reaching ties with the relevant sectors and an international sales network, the Group provides effective support for its customers and their business interests. By offering a wide range of services, both on site and online, Messe Frankfurt gives its worldwide customers a consistently high level of support in planning, organising and running their events. This wide range of services includes renting exhibition premises, trade fair construction, marketing, human resources and food services. The Group has its head office in Frankfurt am Main and is owned partly by the City of Frankfurt (60%) and partly by the State of Hesse (40%).

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