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Optimistic outlook: 90 per cent of Ambiente’s exhibition space already filled

8 Apr 2020

The coronavirus lockdown is an extraordinary situation for Germany and the whole world. The need for personal encounters and face-to-face communication is growing. This is what makes looking into the future so important: 90 percent of the exhibition space of Ambiente is already filled. From 19 to 23 February 2021, it will showcase all major themes of the entire consumer goods portfolio in its dining, living and giving areas.

Networking and customer talks at the Atelier Swarowski booth in February 2020
Networking and customer talks at the Atelier Swarowski booth in February 2020

“Due to the coronavirus pandemic, the entire consumer goods industry is facing a difficult year. But we already have an optimistic outlook for the future: at 90 per cent, Ambiente is already well filled at this stage. This once again shows that the world's largest consumer goods fair will again be a set date of industry’s agenda for 2021. Especially after such a difficult time, trade needs new momentum to boost consumption. Moreover, the need for communication and face-to-face encounters is becoming increasingly apparent. Exhibitors and visitors will find all this at Ambiente,” says Nicolette Naumann, Vice President Ambiente.

Exhibitors and visitors at Ambiente 2020 benefited from great ordering conditions despite the impacts of the coronavirus on travel behaviour, which had started to take hold by this time. This shows that Ambiente is the hotspot for the industry. Exhibitors and trade visitors can find high-calibre contacts, share views on current challenges after the coronavirus break, talk about market and design developments and discover trends and opportunities in all segments.

Renowned dining brands such as Alessi, APS, Christofle, Dibbern, Fackelmann, Keeper, Melitta, Paşabahçe, RAK, Robbe & Berking, Rosenthal, Steelite, Wenko, WMF, Zieher, Zwiesel and Zwilling are among the registrations. In addition, numerous leading names in the living and giving sector will also return to the next Ambiente 2021 – including Blomus, Bloomingville, Boltze, Broste Copenhagen, Dôme Deco, DPI, Duif International, Eichholtz, Ethnicraft, Gilde Handwerk, Giobagnara, Gries Deco with ipuro, Höfats, Hoff-Interieur, IB Laursen, Lind DNA, Lightmakers with Light & Living, Kare Design, Paperproducts Design, Philippi or Wolf.

Huge success: HoReCa hall 6.0 at Ambiente 2020
Huge success: HoReCa hall 6.0 at Ambiente 2020

HoReCa and Focus on Design

Ambiente 2020 provided fresh inspiration by enlarging its dining area to create a dedicated platform for the hotel, restaurant and catering sector (HoReCa). The new hall 6.0 was the perfect hub for national and international decision-makers in the hospitality segment. After its successful launch visitors can look forward to a dedicated HoReCa Hall 6.0 again in 2021 and leading international speakers in the HoReCa Academy. Virtually without exception, all exhibitors of hall 6.0 have already registered for Ambiente 2021.

The special Focus on Design presentation is a further highlight of Ambiente 2021. For the second time, the coming Ambiente will showcase extraordinary products from a select design nation or region.

The next Ambiente will take place from 19 to 23 February 2021.

Note for journalists:

Discover inspirational ideas, trends, styles and personalities in the Ambiente Blog.

Press information and photographic material:

On social media: I I

Hashtag: #ambiente21

Ambiente – a leading international trade fair

Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household items, furnishings and ornaments, interior design, gifts, jewellery and fashion accessories. In 2020 Ambiente opened a dedicated hall for the hotel, restaurant and catering industry (HoReCa), thus establishing itself as the leading international front of house platform. As a global contract business hotspot Ambiente has a strong emphasis on the international contract market. It is “The Show” for the entire industry. The breadth and width of its unrivalled product range make Ambiente unique throughout the world. Ambiente 2020 featured 4,635 exhibitors from 93 countries, attracted around 108,000 trade visitors from 158 countries and presented classic and innovative products over a period of five days. Moreover, this most important global consumer goods exhibition offers a wide range of industry events, programmes for newcomers, trend presentations and award ceremonies.

Conzoom Solutions – the platform for retailers

Conzoom Solutions is a knowledge platform that offers the consumer goods industry a wide range of studies, trend presentations, workshops and guidelines for the point of revenue. It provides a complete overview of Messe Frankfurt's international portfolio in the consumer goods sector – bundling a wide range of information for retailers.

Nextrade – the digital marketplace

The new digital ordering and data management system for suppliers and retailers in the consumer goods industry extends the trade fair and allows orders to be placed at any time of day or night, 365 days a year.

Background information about Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. It employs a workforce of over 2,600* at 30 sites and generates an annual revenue of around EUR 733* million. We have close ties with our industry sectors, and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global revenues network, which extends throughout the world. Our comprehensive range of services – both on-site and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt/Main, the company is owned by the City of Frankfurt (60 per cent) and the State of Hesse (40 per cent).

Further details at:

* provisional figures for 2019

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