Events: Trend Forum

Four trends in a dynamic, modern environment based on the here and now

Clean & pure, decorative & reduced, playful & intensive, natural & innovative – 2008 trends in a dynamic, modern environment based on the here and now. The style agency bora.herke will be presenting what appear to be contrasting trends to great effect in the new Ambiente Trend Forum.

Curious? The Trend Forum expected you at Galleria 1.
Clean & pure
Minimalist and poetic – innovative and sensual – functional and comfortable



The clean & pure trend is focused and fundamental in expression. Clear, futuristic design language is more organically and amorphously than technologically inspired. Ultra tactile, high-quality materials, among them chrome, stone and concrete looks harmonise with a combination of cool colours, metallic aspects and warm tonalities.


Decorative & reduced
Elegant and modern – luxurious and avant-garde – chic and contemporary – stubborn and exclusive



This very up-market look combines elements from the contemporary, avant-garde Baroque with Art Deco references and consequently the decorative and the reduced. In an extravagant and highly contemporary way, opulent ornamentation merges with graphic elements to form a self-confident whole. A major contribution to this is made by individual or unique pieces, many with sculptural features.


Playful & intensive
Informal and keen on experimenting – self-confident and carefree – instantaneous and light – striking and bold



The pleasure in a non-conformist lifestyle is expressed in a relaxed love of experimentation and a great sense of humour. The passion for mixing and highly expressive design language is offset by a monochrome colour scheme and casual modernity. Colours show a joie de vivre - magenta yellow, blue and orange take up position on graphic black and white. Titanium, steel, latex, rubber and ultra glossy provoke but at the same time lend a touch of value to this artificial world.


Natural & innovative
Intelligent and vegetative – experimental and original - emotional and sophisticated – natural and self-evident.



This philosophic and zeitgeist-conform trend appears to combine opposites, namely a recollection of nature with a belief in modern technology, ecology and the high-tech. Cautious linearity is the alternative plan to rapid multitasking. Fundamental convictions are reflected, for example, giving things the time to develop positively with insight and attention.

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