Exhibitors' views Ambiente 2010
Dining Exhibitors
Robert Somogyi, Management Spokesman for Fürstenberg:
We very much like the elegant atmosphere of the manufactured goods area. In our opinion, this well-designed area is the optimum location and best possible fair environment for us. The Manufaktur Café was another excellent idea. This is a totally new experience in event catering, a place where visitors can eat in peaceful surroundings and experience products at the same time.
Max von Schnurbein, Chief Executive, Theresienthal:
Our new stand and the new fair environment represent a significant upgrade for us. We are in good hands in the high-end atmosphere of the manufactured goods area and have consolidated our business contacts.
Matthias Rentrop, Chief Executive, Saleen Kunststoff GmbH:
We are pleasantly surprised. The Hall is full shortly after 9.00 a.m. Obviously it’s a magnet for visitors. As a result, we give the thumbs up to this restructuring. And the mood is excellent too – orders are rolling in. So we are very satisfied.
Holger Raithel, Management Spokesman for KAHLA/Thüringen Porzellan GmbH:
We are highly satisfied. The fair has taken a major step and has created an interesting new environment. The response has been excellent, quantitatively and qualitatively, visitor numbers are great and a positive mood prevails. Our slogan “innovation meets tradition” has been well-received. Visitors buy when they like the themes. Expectations were very high because a great deal has been invested. But the investment has been worth it! We have succeeded in creating a sustained presence. The fair has put us in an optimistic frame of mind.
Oliver Kleine, Chief Executive, glaskoch B. Koch jr. GmbH + Co. KG (LEONARDO):
Customers like the fact that they can reproduce the displays piece by piece and that we have arranged our basic products by consumer group. The clarity and orientation of the range must be convincing. In global terms we have made an excellent start. If this continues, it will be an excellent fair.
Astrid Steiner, Director of Marketing. Zwiesel Kristallglas:
The mood is fantastic. Our stand is the perfect stage for brand differentiation. Visitors get a real sense of the brand and see retail solutions. The response has been excellent, with footfall high amid an underlying mood of optimism. Given the economic situation, we were unhappy with the move but looking at the outcome we are glad we were forced into it. The new concept will take us forward.
Rutger de Korte, Managing Director, Rosti Housewares BV:
A positive atmosphere reigns. Visitor numbers are good, especially foreign visitor numbers, and they all want to buy! The new concept does away with routine and opens the eyes to new things, which is an advantage, especially when it comes to international contacts.
Helge Döppler, Head of Marketing, Famos-Westmark GmbH:
Our expectations have been fulfilled. The international audience was out in full force. Overall, footfall was OK. Customers are not behaving cautiously but are engaging in constructive, forward-looking dialogue.
Jesper Holst Schmidt, Managing Director, Kähler Design A/S:
We are here for the first time and are extremely happy with the environment. We have met important customers and been able to make many new contacts, particularly on an international level. Our expectations have been completely fulfilled.
Helmut Sättler, Managing Director, Arzberg-Porzellan GmbH:
We have posted significantly more customers and significantly higher sales. After a long period of consumer restraint, things are improving both domestically and internationally. The new concept is a significant improvement on Hall 10.
Living Exhibitors
Eurographics, Peter Bosse (Sales Manager)
“We are highly satisfied with our new location. Visitor footfall is good and a high proportion of them are foreign visitors. Eastern Europe is heavily represented. Retailers have grasped that higher sales are not achieved through cost-cutting and are therefore buying better than last year and are in a more optimistic mood.”
Walentowski OHG, Dagmar Ziepelmeier (Authorised Representative / Sales Manager)
“We are highly satisfied. Sales are comparable with last year’s. We like Hall 8 very much. Our location, near the entrance, means that, in the mornings, visitor footfall is extremely high, with a noticeably high volume of Japanese, whereas, in the afternoon, the stream of visitors declines somewhat but is offset by regular customers who find their way to our stand.“
SIA, Sibylle Erler (Marketing & Sales)
“We are highly satisfied with both visitor numbers and sales. Our Ambiente target groups, small and medium-sized retailers, are in an optimistic mood.”
IHR Ideal Home Range, Ingrid Rick (Managing Director)
“We are highly satisfied with our new location and the way the fair has gone thus far. The audience is extremely international and noticeably includes a lot of Japanese. Total visitor numbers may be lower but they are buying more. Visitors are receptive to new products. The home is now being celebrated to a greater extent than in the past.”
Reisenthel, Peter Leinberger (Sales Manager):
“We are highly satisfied. The environment in the new Hall 11.0 is extremely harmonious, absolutely perfect and we feel we are in the best possible location. In our opinion, the mix of young design and established suppliers works very well.
Zwei GmbH, Annika Nötzel (Brand Manager):
”Ambiente 2010 has been our most successful fair appearance to date. We have almost doubled sales and are very satisfied indeed. The new Hall 11 is very beautiful and everyone has put a great deal of effort into the presentation. For us and our products Ambiente provides an outstanding opportunity to show our products and this year we reached regular and new customers in an optimal way.”
Giving Exhibitors
Christian Schmitt, Managing Director, Gift Company Geschenke und Vertriebs GmbH
"The trade fair in Frankfurt is the one that does most for us when we compare it with others on the international stage. Ambiente is without a doubt 'the place to be'. The new concept for the hall is excellent and has been stringently worked out. The hall is also outstanding from an architectural point of view. We have had a nice little increase in sales this year, although I hadn't reckoned with it. Customers are ordering freely. Business is booming."
Guido H. Heuvelmann, Managing Director, Zippo GmbH
"At the start of the fair, we had the impression that business was a bit slow to get going. But every time we looked at the overall orders at the end of the day, the figures were OK. To sum up, I can definitely say that it has been really quite worth our while."
Caro Hönn, Managing Director of Ringelsuse GbR
"Our company has barely existed for two years. This is the first time we have presented our products at a trade fair. It was all very exciting, and an interesting experience; we have been able to make lots of contacts in a number of different directions. For the first time, we have really thought seriously about marketing companies and have spoken with lots of new business partners. Trade fairs are a generally very worthwhile experience."
Marion Stolp, Owner, Kreuchauff Design
"Things are going well. I haven't seen anything of the crisis, and didn't last year either. Maybe because we do very unusual things. We have tried to treat jewellery in a different kind of way; the value doesn't only lie in the material value. Art that can be worn has proved to be crisis-proof. People are fascinated by it, because it speaks to the emotions."
Ronald Langer, Managing Director, Dazzl Design e.K.
"Business went really well. In the jewellery sector we tend to get a rather more European public. It has always been like that. The economic situation is fantastic for us: 2008 was already one of our best years, 2009 topped that and 2010 looks as though it is going to be even better. Our product portfolio is right on the button."
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