Trends 2010

Take an exciting voyage of discovery of coming lifestyles and consumer trends. Where is the ever more clearly felt desire for simplicity and quality, for credibility and authenticity, leading? How is the new awareness of lasting values influencing consumer behaviour? The design team bora.herke has interpreted international developments and encapsulated market-relevant trends. Come to see their interpretation in the Ambiente Trend Forum in Galleria 1.

Daily trend lectures

Gain inspiration from the designers of stylists bora.herke: "We want to open the eyes of visitors and awake their emotions, to touch them with lasting effect. As well as clearly structured information, we want them to take away vivid images that will rest in their minds."

Lectures will be held every day.

Hall 8.1 Room Symmetrie 2
daily 12:00 noon and 3:00 p.m.


After the lectures it is possible to follow Ms. Herke for a guide tour to the Trends 2010.

The trends for 2010

Authentic, durable, progressive and crafted are the trend buzzwords for 2010:

„genuine + sincere“

A mix of old and new creates a casual, self-evident style. Resembling a modern vintage look "genuine + sincere" stands for authenticity, character and emotionality.

„present + everlasting“

A clear statement of quality and tradition, comfort and well-being – "present + everlasting" brings apparent opposites into line. Modernity and classicism, tradition and timelessness; functionality and design blend into a harmonious whole.

„progressive + sensitive“

"progressive + sensitive" plays around with contrasts too. Organic shapes contrast with the architectural, the functional and the constructed. The ultramodern meets the avant-garde, the progressive meets sensitive design.

„crafted + original“,

The charm of making things yourself characterises the "crafted + original" trend direction, which stands for an affectionate, imperfect, individual, boundlessly creative style.

bora.herke stilbüro

Designers Annetta Palmisano, Claudia Herke und Cem Bora analyze international tendencies, weave them into easily understood and market-relevant trend themes, and visualize them in extraordinary presentations.

Their impressive trend shows for the various Messe Frankfurt events are important sources of inspiration for the industry and have won international recognition.