Welcome to Design Plus Ambiente There’s often too much design around, but never enough good design. This insight prompted the launching in 1983 of the Design Plus competition by Messe Frankfurt in cooperation with the "Rat für Formgebung" (Design Council) and the Deutschen Industrie- und Handelskammertag / Association of German Chambers of Industry and Commerce (DIHK).

The Design Plus award, presented by a distinguished jury in conjunction with the Ambiente international consumer goods trade fair in Frankfurt, stands for product design which is not merely an end in itself but instead very much exemplary and trend-setting.

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